Meta’s stock price had a bumpy ride in 2022, but Facebook’s brand value remains strong. Facebook is the 7th most valuable brand in the world In this post, we focus specifically on Facebook itself, but since there’s so much cross-pollination in Meta platforms, it’s good to understand the bigger picture, too. Out of 5.3 billion global Internet users, 3.71 billion people use at least one Meta app every month: Facebook, Instagram, Messenger, or WhatsApp. 70% of Internet users are active on at least one Meta platform And it’s 47% of the world’s population aged 13+. Yep, 2.93 billion users equals 36.7% of Earth’s 8 billion people, as of November 2022. 36.7% of the world’s population uses Facebook monthly ![]() For marketers trying to reach almost every demographic, Facebook is a required component of a social marketing strategy. That’s a 1.3% year-over-year jump, or an increase of 39 million users.ĭespite going through a tough year in 2022, Facebook remains the most used social platform worldwide. ![]() ![]() Facebook has 2.93 billion monthly active users ![]() Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023.
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